Marketing & Sales Consultant – Belize & CARICOM Expansion
Part time @Copal Tree Distillery Ltd posted 2 months agoJob Description
Job Title: Marketing & Sales Consultant – Belize & CARICOM Expansion
Location: Remote
Type: Contract (open to discussion)
Company: Copal Tree Distillery – Certified organic farm, and award-winning zero-waste distillery in Southern Belize, crafting the Copalli Rum brand from farm to bottle accelerating business success across the Caribbean.
About the Role:
We’re seeking a creative, results-oriented Marketing Consultant to elevate Copalli Rum—our award-winning, organic, farm-to-bottle brand—in Belize and across the CARICOM region. With recent accolades including NYISC Double Gold, SIP Platinum awards, IWSC Silver Outstanding, Global Drinks Intel ESG honors (2025), and growing recognition in media like, ethical craft rum unlike any other.
Your focus will be on marketing-driven growth: amplifying our sustainability story, community empowerment, zero-waste production, regenerative agriculture, building brand awareness, and positioning Copalli as the go-to organic rum in the Caribbean’s premium spirits market. Leverage CARICOM’s integrated economy, tourism synergies, and rising demand for ethical, craft beverages to expand reach and drive consumer and trade interest.
Key Responsibility:
- Develop sales strategies to expand Copalli Rum distribution, partnerships (bars, retailers, hotels, duty-free), and export opportunities within Belize, CARICOM member states, and select international markets.
- Create targeted marketing campaigns (digital, social media, content, influencer, events) highlighting Copalli’s unique farm-to-bottle story, organic certification, sustainability mission, and flavors.
- Drive on-site and experiential marketing for the lodge: promote rum distillery tours, cocktail classes, Rum Bar inclusions in all-inclusive packages, and synergies with farm/chocolate experiences to increase guest engagement and direct sales.
- Conduct market research and competitive analysis in the Caribbean rum/spirits sector, identifying growth channels in tourism, hospitality, and premium retail across CARICOM.
- Build relationships with key stakeholders: regional distributors, tourism boards, CARICOM trade networks, bartenders, sommeliers, and eco-conscious retailers.
- Track KPIs (sales volume, brand awareness, ROI on campaigns, lodge occupancy tied to rum experiences) and provide actionable reports/recommendations
Why Join Copal Tree?
- Contribute to a groundbreaking, integrated model: organic farm + zero-waste distillery + eco-luxury lodge, championing rainforest conservation and sustainable agriculture.
- Help grow an Award-winning, truly unique rum brand t — with strong media buzz and rising global appeal.
- Flexible/remote role with meaningful impact in one of the Caribbean’s most exciting agritourism and spirits stories.
Apply
Email your resume, cover letter, and relevant examples:
Email: [email protected] with the Subject: “Marketing & Sales Consultant – Belize/CARICOM”.
